Mistakes Small YouTubers Make

When I was a small YouTuber, I used to wonder why on Earth people weren't watching my channel. I poured so much love into it and worked really hard to teach myself editing and put up new content. Now that I've stepped back, I understand why people didn't watch me, and why I generally don't watch other small channels.

I'll read small bloggers all day long, because a post takes me around a minute to read. However, if you want people to engage with a 5-12 minute video, it really does have to be fab. As I said, I've seen both sides, and now I have some thoughts and advice that I wish someone had passed on to me back in the day.

As I wrote all of these points, I noticed that the recurring theme is getting the balance right in every aspect, and that takes time and trial and error. Nobody uploads a perfect first video, so just use these tips as a constructive starting point and try different techniques until you find what suits you.

1. You're too nervous
"Hi.. um.. guys, I've err.." no. If you can't talk to me, I won't listen to you. Nerves are natural, but you can make notes to rely on if you forget your points, and say sentences again if you stumble the first time. Just keep trying and edit out the bad bits.

2. You're wannabe Zoella
When you start a channel, 9 times out of 10 it is because somebody else inspired you, so it's understandable that you will borrow bits of their style, but your viewers want to see your personality and what makes you unique rather than a carbon copy of the big names. Try to talk to the camera the way that you talk to your friends.

3. You have no niche
When I had my channel, one week I'd be baking cupcakes, the next I'd be talking about mental health. When you're a very new channel, I honestly wouldn't recommend this route. If your subscriber base is small, it's very unlikely that they will all be interested in every topic, so pick one you're most passionate about to start with and branch out as you grow.

4. Poor aesthetics
Again, I'm speaking from experience. I used to film in front of an old bedsheet hung over my wardrobe, then blast the brightness up until my face resembled the moon. Studio lighting is good, but natural lighting really is better. You might have dips where the sun goes in, but that's far better than my face giving my viewers snow blindness for the whole video.

Aesthetics also refers to how your channel looks. Aspyn Ovard is a great example of how to do it well. She uses the same colours, fonts, and styles in all her videos and thumbnails. It ties them together and makes her instantly recognisable.

5. Sound issues
Ooh I was a bugger for this. I'd put my music on so loud that you couldn't hear a word I said, and I'm sure it put lots of potential subscribers off. For the most sleek, professional sound, put it louder when you're not speaking (when showing cooking or makeup techniques, for example), and fade it back down when you do speak. Try not to have harsh jumps where the music suddenly stops. 

When it comes to finding music, Bass Rebels are great for free tracks with no copyright. Just make sure to credit them and the original artist in your description box!

I hope these tips helped! Do you have any to add?



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